IN THIS CHAPTER Taking steps to ensure a positive customer impression Planning well in advance and executing consistently Companies invest millions of dollars each year in developing new products and trying toincrease their revenues and profitability . Some of these are good products, and somearen’t. Nonetheless, they all have one thing in common: Without appropriateContinue reading “Chapter 20 Ten Common Product Launch Mistakes to Avoid Product Management”
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Chapter 19 Getting to the Next Level in Product Management Product Management
IN THIS CHAPTER Thinking ahead about what your career goals are and how to reach them Building important industry expertise Over a long career , product managers can work on many different products in vastlydifferent fields. One product manager we know started in computer hardware and is nowvice president of product management at a healthContinue reading “Chapter 19 Getting to the Next Level in Product Management Product Management”
Chapter 18 Mastering the Art of Persuasion Product Management
IN THIS CHAPTER Setting a foundation of persuasion strategies Selling executives on your ideas Working more effectively with engineers Arming and leveraging your sales team Persuasion and influencing are the skills where the rubber meets the road as a productmanager . Y ou can do all the excellent work to create a great product strategyContinue reading “Chapter 18 Mastering the Art of Persuasion Product Management”
Chapter 17 Cultivating Y our Product Management Leadership Skills Product Management
IN THIS CHAPTER Breaking down what makes a great product management leader Understanding how your strengths and weaknesses contribute to your leadership style Your role as a product manager may be a tactical role where you do lots of detail work with the team and make meaningful contributions to the team’s effort. Alternatively , youContinue reading “Chapter 17 Cultivating Y our Product Management Leadership Skills Product Management”
Chapter 16 Retirement: Replacing a Product or Taking It off The Market Product Management
IN THIS CHAPTER Understanding what product retirement is and why products need to be retired Plotting elements of a product retirement plan, including special product situations Taking some product retirement pointers Retiring a product (often called end of life ) occurs when a company decides to exit themarket. Sometimes companies make this decision strategically afterContinue reading “Chapter 16 Retirement: Replacing a Product or Taking It off The Market Product Management”
Chapter 15 Maximizing Y our Product’s Revenue and Profits Product Management
IN THIS CHAPTER Getting a handle on marketing fundamentals Using forecasting to look ahead Making your marketing plan the best it can be T racking marketing activities Adjusting your plan to increase success This chapter discusses the phase that your product is likely to stay in the longest:maximize. Many products in the mature phase ofContinue reading “Chapter 15 Maximizing Y our Product’s Revenue and Profits Product Management”
Chapter 14 Liftof ! Planning and Executing an Effective Product Launch Product Management
IN THIS CHAPTER Accounting for important launch elements, including first impressions Establishing quantifiable launch goals Determining what type of launch to execute Writing a launch plan and comparing it with your goals Making sure your launch team and milestones are in place Your team members have been hard at work developing a great product basedContinue reading “Chapter 14 Liftof ! Planning and Executing an Effective Product Launch Product Management”
Chapter 13 Gearing up for Y our Product Launch: The Qualify Phase Product Management
IN THIS CHAPTER Discovering how success is built on qualifying your product Running a successful beta test program Deciding to ship the product You and your team have been working hard on creating a great product. You identified the target personas, chose the best opportunity , prioritized the features, made challenging trade-offs, and have beenContinue reading “Chapter 13 Gearing up for Y our Product Launch: The Qualify Phase Product Management”
Chapter 12 Shepherding a Product Idea through the Development Phase Product Management
IN THIS CHAPTER Diving into waterfall and Agile development Making product trade-offs Following important leadership practices throughout development You’ve got a great idea that meets all the criteria for success. Y our plans are in place, and your development team knows who the personas are (see Chapter 5 ), understands the use cases (see ChapterContinue reading “Chapter 12 Shepherding a Product Idea through the Development Phase Product Management”
Chapter 11 Developing a Plan: Market Needs, Product Description, and Road Maps Product Management
IN THIS CHAPTER Getting some basic terminology straight Nailing down your market needs statement Building product descriptions with the development team Looking ahead with road maps Transforming a customer’s need into a product is the basis of product management. It’s an exciting process that offers great rewards. Along the way you can encounterbreakthroughs and challenges.Continue reading “Chapter 11 Developing a Plan: Market Needs, Product Description, and Road Maps Product Management”
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